The digital ad industry is awash with talk about activating first-party data. But, we find that very few people have truly begun activating and addressing the data they have available. The delta between intention and action is generally a combination of accessibility and cost, onboarding, training and workflow.
LinkOne is a technology platform designed to simplify and optimize automotive digital marketing. Its value is to make sure each media dollar you spend improves the efficiency and accuracy of the next dollar. Dealers are investing money in impressions, and they should be getting return on that investment beyond just site traffic. Each flight informs users about the receptiveness and qualification of the target consumer. Investment in media buys should also be an investment in information.
“LinkOne is an amazing platform that focuses on fast deployment leveraging key first-party data sets to help your media dollars work harder to sell more cars.“
Brian Schrader
Position, LinkOne
LinkOne caters to both auto dealers and the agencies serving them. It’s a first-party data ingestion and audience activation CDP that connects to all major automotive CRMs and DMSs. LinkOne leverages and utilizes a dealer’s first-party data to drive great audience engagement and faster lift in campaigns. This platform provides complete reporting, attribution of media dollars to units moved, and a customer path to purchase.
“We’re very pleased to offer LinkOne on the Fortellis platform to deliver extraordinary innovation to dealers. Leveraging the power of the Fortellis marketplace allows companies like LinkOne, to be part of a growing number of offerings that are shaping the future of automotive retail.“
Leigh Ann Conver
Sr. Director of Product Marketing, CDK Data and Fortellis
About LinkOne
LinkOne empowers advertising and marketing agencies in the automotive industry, including direct-to-dealership programs, to scale and grow their businesses. As industry-leading experts, LinkOne leverages its first-party audience ingestion and activation platform, Link Data, to enhance ad tech performance, attribution, and results. With deep expertise in Search, Social, and Programmatic media buying, LinkOne utilizes top DSPs to drive measurable success.
For over a decade, LinkOne Data has built successful partnerships with some of the largest auto ad agencies and dealerships in North America. Its digital ad infrastructure was designed from the ground up, combining proprietary technology with leading media and technology services. As a pioneer in adopting emerging media and technologies, LinkOne continues to bridge the gap between advertisers and buyers, driving innovation and performance in the automotive industry.
About Fortellis Automotive Commerce Exchange™ Platform
Fortellis is a technology platform that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The Fortellis platform — with its Developer Network and Marketplace — connects software developers, OEMs and dealers so they can create new and unique experiences efficiently and seamlessly. Visit fortellis.io to learn more.
Authored on Fri, 02/21/2025 - 18:11