Changing automotive technology
is what we do
Fortellis paves a new way for dealers, manufacturers, software developers, app developers, lenders and data providers. All working together to create a technology engine and development platform that drives connection, automotive applications and greater collaboration.
How Fortellis Started
Fortellis was born when we asked ourselves a simple set of questions. What if we innovated together on common ground? What if we opened the doors to collaboration and connection? Because we believe that the best thing for the industry exists in the minds and hands of the industry itself. The dealers, manufacturers and industry application providers.
What is Fortellis
Fortellis is an open platform that seamlessly connects the industry: the dealers, OEMs, software developers, lenders and data providers. It's an online destination where everyone is in it together to discuss the issues, and find mutually beneficial applications and improvements to automotive commerce technology. Because, after all, if the industry's stakeholders aren't talking and working together, how is the technology they use and produce supposed to work for everyone involved?
Why Fortellis?
Our world is changing. Expectations have shifted, and demands have increased. This has forced many in the automotive world to stop, evaluate and reinvent. As we listened to dealers, we found that one of their greatest frustrations was the fragmentation of technology. Applications have emerged from across the industry, yet they don't work well together. This causes sales, productivity and profits to fall short. And, most importantly, it has damaged customer experiences.
Rather than resist, we recognize that it is our responsibility to guide dealers through these industry shifts. We believe that over forty years of innovation and experience have positioned us to play that role. However, we recognize that it will require collaboration within a community that is committed to the dealer, even if a particular application does not come from us.
We need to create a new normal — a way to improve retail operations and deliver ideal customer experiences that don't rely on yesterday's ideas.
Who is Fortellis For?
Fortellis is a platform for everyone involved in the automotive dealership operations process, from dealers and OEMs to industry software developers.
If you're a dealer or involved at any step in that process, you've likely been frustrated with technology applications that are supposed to make your job easier and the customer experience better. Often, the applications do the exact opposite. And maybe you told yourself well, that's just the way it is. But maybe, you just didn't know where to go to ask for help or find the answers.
If you're a developer, you want to develop your API on one platform rather than customize it for each software application. Fortellis is also the hub for you to connect and collaborate with like-minded individuals to build and test your APIs. Joining the Fortellis developer network gives you the opportunity to do just that — and it results in an amazing experience for the automotive industry.
Our Commitment
We are Committed to creating a truly collaborative open-exchange platform built upon secure data connections, seamless workflow integration and driving automotive retail into its next chapter. We will work continuously to remove all barriers to collaboration and innovation, while exploring new and stronger connections within our industry.
Come build fortellis with us
Fortellis is a team of bold thinkers who are passionate about building applications for the automotive industry. Fortellis is founded and owned by CDK Global and shares their commitment to automotive innovation. Job postings for the Fortellis team can be found on the CDK Global careers page.
Our Leadership
Chief Technology Officer
Product Management, Product and Technology
Published Apps
Check out Some of our popular published applications.
Prior to joining CDK Global, Brian Krzanich served as chief executive officer (CEO) of Intel from May 2013 to June 2018. As CEO, he led Intel’s corporate strategy and operations, including development of Intel’s business model and identifying emerging technologies. While serving in this role, Mr. Krzanich was credited for diversifying the Company’s product offerings and workforce.
He joined Intel in 1982 as an engineer, became a corporate vice president in 2006, and served until 2010 as vice president and general manager of Assembly and Test. He was senior vice president and general manager of Manufacturing and Supply Chain from 2010 to 2012. He became executive vice president and chief operating officer in 2012, responsible for global manufacturing, supply chain, human resources, and information technology.
Brian earned a bachelor's degree in chemistry from San Jose State University. He has served on the Boards of Deere & Company and Semiconductor Industry Association, as well as the Drone Advisory Committee, which advises the Federal Aviation Administration.
Brian, his wife Brandee, and two daughters reside in the Bay area.
Prior to CDK Global, Mahesh was the general manager and vice president, Acquisition and Divestiture, IT Consulting Services at Hewlett Packard Enterprise (HPE). In this role, he established a new business to deliver consulting and technology services to assist clients in executing the IT aspects of an acquisition or divestiture. Mahesh held various roles throughout his 16-year tenure at HPE including chief information officer, Enterprise Services and Software; IT separation leader; vice president, Product R&D and IT; executive director, Security Product Management and Development; and several other executive roles in IT automation and cloud engineering.
Early in his career, Mahesh was also a senior consultant for IBM Global Services, where he managed large-scale technology projects for many Fortune 100 companies. He serves on the board of advisors for several technology startups.
Mahesh earned his Bachelor of Commerce degree, specializing in management information systems from Concordia University in Montreal, Canada, and his Masters of Business Administration degree from Kellogg School of Management, Northwestern University, Evanston, Illinois.
Steven brings more than 25 years of engineering and product experience across a variety of industries, including automotive, telecommunication, financial, technology services and more.
Steven’s experience includes Vice President of Platform at Dealertrack Technologies where he successfully built the next generation 2.0 platform for dealers and lenders, and help created the integration platform for multiple Dealertrack products.
Early in his career, Steven was also Director of Development at Oracle Corp. where he was responsible to build Oracle CRM applications.
Steven holds a Bachelor’s of Engineering and a Master of Computer Science. He also has a Master’s in Geographic Information system from the Ohio State University.
Indira brings 25+ years of experience leading engineering and product management across consumer and enterprise domains.
Prior to joining CDK Global, Indira created the function of Infrastructure Analytics at Salesforce and was also responsible for their Infrastructure supply chain software systems. Prior to that, she created the next generation advertising analytics platform and applications at Yahoo. This was the source of data for internal sales teams, external advertisers, agencies and publishers. She was also responsible for Yahoo Web Analytics and their advertising booking systems. Earlier in her career, she led Cluster Product Engineering at Veritas Corporation and played developer roles at Sun Microsystems and Pyramid Technology.
She holds a M.S degree in Computer Engineering from San Jose State University and a B.S degree in Electrical Engineering from Andhra University, India.