Changing automotive technology
is what we do

Fortellis paves a new way for dealers, manufacturers, software developers, app developers, lenders and data providers. All working together to create a technology engine and development platform that drives connection, automotive applications and greater collaboration.

How Fortellis Started

Fortellis was born when we asked ourselves a simple set of questions. What if we innovated together on common ground? What if we opened the doors to collaboration and connection? Because we believe that the best thing for the industry exists in the minds and hands of the industry itself. The dealers, manufacturers and industry application providers.

What is Fortellis

Fortellis is an open platform that seamlessly connects the industry: the dealers, OEMs, software developers, lenders and data providers. It's an online destination where everyone is in it together to discuss the issues, and find mutually beneficial applications and improvements to automotive commerce technology. Because, after all, if the industry's stakeholders aren't talking and working together, how is the technology they use and produce supposed to work for everyone involved?

Why Fortellis?

Our world is changing. Expectations have shifted, and demands have increased. This has forced many in the automotive world to stop, evaluate and reinvent. As we listened to dealers, we found that one of their greatest frustrations was the fragmentation of technology. Applications have emerged from across the industry, yet they don't work well together. This causes sales, productivity and profits to fall short. And, most importantly, it has damaged customer experiences.

Rather than resist, we recognize that it is our responsibility to guide dealers through these industry shifts. We believe that over forty years of innovation and experience have positioned us to play that role. However, we recognize that it will require collaboration within a community that is committed to the dealer, even if a particular application does not come from us.

We need to create a new normal — a way to improve retail operations and deliver ideal customer experiences that don't rely on yesterday's ideas.

Who is Fortellis For?

Fortellis is a platform for everyone involved in the automotive dealership operations process, from dealers and OEMs to industry software developers.

If you're a dealer or involved at any step in that process, you've likely been frustrated with technology applications that are supposed to make your job easier and the customer experience better. Often, the applications do the exact opposite. And maybe you told yourself well, that's just the way it is. But maybe, you just didn't know where to go to ask for help or find the answers.

If you're a developer, you want to develop your API on one platform rather than customize it for each software application. Fortellis is also the hub for you to connect and collaborate with like-minded individuals to build and test your APIs. Joining the Fortellis developer network gives you the opportunity to do just that — and it results in an amazing experience for the automotive industry.

Our Commitment

We are Committed to creating a truly collaborative open-exchange platform built upon secure data connections, seamless workflow integration and driving automotive retail into its next chapter. We will work continuously to remove all barriers to collaboration and innovation, while exploring new and stronger connections within our industry.

Come build fortellis with us

Fortellis is a team of bold thinkers who are passionate about building applications for the automotive industry. Fortellis is founded and owned by CDK Global and shares their commitment to automotive innovation. Job postings for the Fortellis team can be found on the CDK Global careers page.

View available jobs at Fortellis

Our Leadership

Brian Krzanich
Brian Krzanich
Chief Executive Officer
Mahesh Shah
Mahesh Shah
Executive Vice President,
Chief Technology Officer
Steven Liu
Steven Liu
Vice President,
Product Management, Product and Technology
Indira Uppuluri
Indira Uppuluri
Sr Vice President, Engineering

Our Locations

Portland, OR
2525 SW 1st Ave
Portland, OR 97201
Chicago, IL
1950 Hassell Rd.
Hoffman Estates, IL 60169
Silicon Valley, CA
250 Holger Way
San Jose, CA 95134
Austin, TX
8601 Ranch Road
Austin, TX 78730