Outcome-based lead routing continues to advance in the automotive space. Collab AI by BolderDays, Inc. offers more choice for dealers looking to make the most of this important workflow. Collab AI is an AI-powered platform that scores every inbound lead against a dealership’s own historical close rates and routes it to the salesperson statistically most likely to close it, live inside CDK CRM (formerly Elead) via the Fortellis API marketplace.
“Most lead assignment isn’t a strategy, it’s whoever’s turn it is. Collab AI fixes that: we route every lead to the salesperson statistically most likely to close it. This isn’t about replacing salespeople; it’s about giving every one of them their best shot.“
Graham Nessel
Founder & CEO, Collab AI
Collab AI plugs directly into CDK CRM, so dealership staff keep working in the system they already know with no new logins or new dashboards. Every inbound lead is scored in real time against the dealership’s own historical close-rate data and routed to whichever salesperson is statistically most likely to close it.
“We’re excited to welcome Collab AI to the Fortellis Marketplace, helping dealers make better use of their data to match leads with the salespeople most likely to convert them.“
Brian Miller
Sr. Product Marketer, Fortellis
About Collab AI
Collab AI, by BolderDays, Inc., is a first-of-its-kind, AI-powered lead routing platform built for automotive dealerships. Founded by Graham Nessel and Paul Buchanan, Collab AI routes every inbound lead to the salesperson statistically most likely to close it — live inside CDK CRM via the Fortellis API marketplace. Learn more at getcollabai.com.
About Fortellis Automotive Commerce Exchange™ Platform
Fortellis is a technology platform that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The Fortellis platform — with its Developer Network and Marketplace — connects software developers, OEMs and dealers so they can create new and unique experiences efficiently and seamlessly. Visit fortellis.io to learn more.
Authored on Fri, 11/06/2026 - 16:32