Fortellis Blog

Insight Into The Car Buyer Journey Just Got Sharper

A deeper integration between ActivEngage and CDK Elead CRM is available in the Fortellis Marketplace as of today. This makes it easier than ever for dealership teams to track and manage inbound chat leads right inside the CRM with air-tight user security.

ActivEngage securely connects with Elead CRM, correctly mapping the source and sub-source to provide the proper lead attribution. This deep integration means dealers can rest assured that the highest security guideline demands are met to protect personal customer information. It also lets the sales team better understand the customer profile before speaking with the opportunity to ensure the best experience possible.

With the Elead CRM integration, the award-winning human-powered messaging service is visible as the primary source on each inbound messaging lead and will provide the sub-source. This allows dealerships to always know precisely where a messaging lead originated from, such as Autotrader, Facebook, Google Business Profile chat, and others.

Fortellis Blog

Fortellis Blog

Fortellis is designed to connect automotive-retail processes with seamless ease and transparency. Dealers can subscribe to ActivEngage from the Fortellis Marketplace.

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About Fortellis Automotive Commerce Exchange™ Platform

Fortellis is a technology platform that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The Fortellis platform—with its Developer Network and Marketplace—connects software developers, OEMs and dealers so they can create new and unique experiences efficiently and seamlessly. Visit to learn more.

About CDK Global

CDK Global (NASDAQ: CDK) is a leading provider of integrated data and technology solutions to the automotive, heavy truck, recreation, and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 15,000 retail locations in North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sale, financing, insuring, parts supply, repair, and maintenance of vehicles. Visit

About ActivEngage

ActivEngage is the premier managed messaging and customer engagement solution for car dealers, auto groups, and OEMs. Founded in 2007, ActivEngage offers solutions for every stage of the customer journey and produces unparalleled results 24/7. The success of ActivEngage lies in its highly-trained Customer Engagement Experts (CEEs) and ever-evolving, web-based software. From chat, text, and Facebook Messenger to digital retailing, reputation enhancement, behavioral offers, service scheduling, and so much more, ActivEngage is a one-stop shop for car dealers who value an elevated customer experience. Visit

Authored on Thu, 07/27/2023 - 13:14