How does Gen Z handle car maintenance? Our survey reveals what young drivers, ranging from 16 to 24 years old, think of the customer experience at dealerships when getting their car serviced.
Gen Z looks for deals but trusts dealerships when servicing and accessorizing their vehicles.
Our survey data puts dealers in a challenging position as they look to capture the youngest demographic on the road. Will Gen Zers continue to prefer lower cost service and accessory providers? Only the future can tell.
Authored on Wed, 05/19/2021 - 20:02