This year’s NADA was all about technology, and Fortellis was at the center of many of those conversations. The industry is moving fast, and we’re seeing more demand for open, flexible solutions that make it easier to connect, integrate and build

Here’s what stood out at the show.

A More Connected Ecosystem

Dealers and partners are looking for better ways to streamline operations, and API-driven workflows are making that possible. The ability to seamlessly integrate software solutions, manage data more effectively, and reduce manual processes was a major focus at this year’s event. Fortellis showcased new APIs designed to improve connectivity between different dealer systems, making it easier to build scalable, efficient solutions.

Smarter Data Management

Data security and transparency were also key themes. New field filtering tools give businesses more control over what data is shared, ensuring that dealerships can securely manage their operations while providing developers with the flexibility they need. The ability to customize data access and control permissions is becoming increasingly important, and Fortellis is addressing these needs with enhanced API management features.

A Growing Marketplace for Innovation

The Fortellis Marketplace continues to expand, with more than 300 dealer-ready applications now available. This growing ecosystem is helping developers and software providers connect with dealerships in new ways, giving them access to a wider audience while ensuring that dealers can find the tools they need to operate more efficiently.

We also saw a growing emphasis on collaboration between software providers. More companies are working together to create seamless experiences for dealers, and the ability to leverage Fortellis APIs is helping to drive these partnerships forward.

Better Developer Tools for Faster Innovation

From streamlined certification to easier API testing, Fortellis is making it simpler to build and deploy applications. This year, we introduced new updates that allow for quicker onboarding, enhanced API documentation and improved developer resources. These changes make it easier than ever for developers to integrate with dealer management systems while reducing time to market and simplifying the development process.

What’s Next?

Technology is evolving, and staying ahead means having the right tools and integrations in place. Whether you’re building something new or refining existing solutions, Fortellis is here to help. With ongoing updates, new APIs in development and a growing marketplace, there are more opportunities than ever to innovate within the automotive industry.