For dealerships, retaining new and used car buyers as regular service customers is more important than ever. Getting your hands on a larger piece of the service pie can pay off exponentially.

Due to the slump in new vehicle sales, more consumers are driving older cars that will need more and more maintenance as time goes on. The sooner you can establish service customer loyalty, the more profitable the relationship becomes.

The problem is that most customers aren’t bringing their cars to the dealership for service.

Authored on Mon, 02/17/2020 - 16:08

A busy service lane is a great thing. It means your advisors and managers are selling, building trust with customers from the moment they drive into the service lane...

Authored on Fri, 08/02/2019 - 16:58

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